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Matcha - quality differences

How to tell the good from the bad

Long considered a genuine health booster, matcha tea has been gaining popularity worldwide since the turn of the 21st century. A tea traditionally produced in Japan, it is a much better alternative to coffee.

"Matcha is
green tea
in its purest
form."

But not all matcha teas are the same. Nowadays, many companies try to take advantage of the matcha craze. They often mix matcha powder with other teas, to the detriment of quality and taste. At the end, it is the consumers who suffer. To make sure you don’t fall victim, we have put together the most important facts to keep in mind when purchasing matcha.

What ist Matcha?
Matcha is green tea in its purest form. Its special characteristics, such as the unmistakable green color, come from the traditional method of production. The finest matcha comes from Japan, where it has been grown for centuries and is an integral part of the traditional Japanese tea ceremony.

How is matcha different from ordinary green tea?

When we drink matcha, we actually ingest the leaves of green tencha tea. This provides our body with all the nutrients inherent in the tea leaf (amino acids, minerals, vitamins, fiber and antioxidants). In contrast, with ordinary tea infusions, e.g., green tea, only 10-20% of these substances (depending on the type of tea) enters the body, as most of the substances are insoluble. The benefits of matcha are explained in greater detail here.

So how to recognize good matcha?

1. Origin: authentic matcha always comes from Japan.
2. Good quality matcha is recognizable by its brilliant green color. 
3. The powder is smooth and silky. 
4. Mediocre matcha tends toward light yellow and often has a grainy texture.
5. Taste: good matcha has a slightly sweet and smooth taste. Any bitterness detected is an indication of a blended product.
6. Price: Quality matcha is never cheap. Lower prices are a sure sign of inferior quality.
7. Organic: when you drink matcha, you’re consuming the complete tea leaf, so organic certification is especially important.
8. Check packages to make sure it is not a tea blend, which denotes you’re not getting pure matcha. 
9. Matcha teas from Vietnam or China are not authentic matcha locations. 

Keeping these points in mind, you will be saving yourself the trouble of mistaking an inferior product for high quality matcha. 
You will find matcha tea in premium quality, sustainably produced and certified organic in our store. Traditionally, matcha is consumed warm. Nowadays, however, there is no lack of creative uses for the powder.
Matcha goes well with various sweets like cookies, donuts or cake. Find matcha recipe ideas here in the Health Bar app.

My recommendation: Sip a cup of matcha latte with our vegan donuts glazed with matcha chocolate. The combination is soo delectable. Blow caution to the wind and give it a try!

"Good quality
matcha is
recognizable by
its brilliant
green color."